Book Reviews: Richard Normann: Service Management — Strategy and Leadership in Service Businesses , Chichester: Wiley. pages. Raymond Russell. Organization Studies 8: 2, Download Citation. If you have the appropriate software installed, you can download article citation data to the citation manager of your choice. Author: Raymond Russell. Examines the special characteristics that make services and the management of service organizations successful. Provides a comprehensive framework for service oriented businesses that stresses a streamlined service management system, the key components of which are market segment, service concept, service delivery system, image, and culture. Jan 17, · Description In the world of industry and management producing 'intangible products' poses unique challenges. This book provides a comprehensive framework on these unique management issues and looks into the special characteristics of services and conditions necessary for success in the management of service organizationsAuthor: Richard Normann.
Richard normann service management
Faculty profile: Richard Normann and the Utah electrode array, time: 1:58
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